Importance of E-Mail communication

I like to share one of my experience with my good client.

We are working for him since last 4 years and I share very good relationship with him, he sent an email with lot of harsh words before few days saying I missed to renew one of his domain name and his competitor taken the domain now, he said he will be suing us for 10 million Euro, I got shocked by that email.

I logged in MSN and he came to chat and started using rubbish language, I told him that we discussed for this domain name, but from India we cannot book other country extension and if we need to do, we need his passport copy and company MOU, he replied before 2 years that he will get it done himself, he replied in chat thats unbelievable and he never told like that and its my responsibility to renew it every year and he was scolding me in bad languages.

I searched my E-Mail archives and got my old email before 2 years with him and got the E-mail in which he formally informed me that he will take care of the Domain Registration from his side as it is too complicated from India.

I forwarded him that E-Mail and chat log of MSN before 2 years between both of us, once he received that email, he was asking apologize from me.

Moral of the story, thought the Client Relationship good with us, we should have all communication in E-mail to have formal records.

He sent formal apologize E-mail to and I kept it for formal record.

So i recommend all Sales people to have all communication in E-mail for future reference.

Gopinath Dhandapani

GTalk: gopinath1996@gmail.com 
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http://dgopinath1996.blogspot.com/2012/01/internet-marketing.html

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Role of Social media marketing in attracting the visitors on site

The social media optimization acts as the blood running in the ranking of the website giving an outer edge to the business running over the globe on net. The way of doing the business has changed dramatically over the past few years

There are few free and few unpaid ways where Social Media Optimization (internet marketing) can be done. There are companies who outsource the SEO work to other companies and readily pay them the amount of the package which it chooses. There are few companies who do the promotion of the site on its own and get the best of the business for the company. Few of the ways in which free social media marketing can be done are as follows:

Article marketing

Article writing is a very interesting way to promote the website and get ranking on the global web,

The article can be written on the products or the services which the company provides and it can be written in the rich content. These articles can be promoted which brings the high ranking. The main thing to be kept in mind while writing the article is that the keywords should be used in the formulation.

Video marketing

Make the title of your video the keyword phrase and include this also in the description of your video when you post it to a video website such as YouTube or MetaCafe. Also make sure to include a link to your own website. Implementing video marketing as part of your campaigns is very powerful and creates more traffic to your website. Google loves the promotion made by the video. There are easy ways and means through which the promotion becomes handy and ranking gets the boost on the search engine and this way of video marketing is a medium to get the quality landing of high ranks which result in more business generation

Blogging

Blogging is an interactive medium wherein the bloggers write on a specific topic and the readers can put up their comments and related posts on it. There are various types of blogs wherein one can express their views through different topics and post them on the sites. The popularity of the blogs depends upon the two different measures, popularity through citations and popularity through affiliation. Few things which can become interesting for the visitors to come on the site through blogs can be leaving comments on the other blogs, write guests posts, sponsor blog contests or join blog carnival. Blogging play a major role in the social media optimization packages given by the companies for the giving the services of SEO.

Social bookmarking

Social Bookmarking are some of the crucial campaigns followed in social media optimization service. There are many social bookmarking portals like del.icio.us, Digg, blink list, frank and more wherein a SMO expert add bookmark and optimize tags of the clients business page to give the pages proper exposure.

RSS Feeding - Really Simple Syndication, abbreviated as RSS is one of the most effective ways to maintain the threads of communication with the client. If the visitors subscribe to the RSS feed in your blog or on the service page of the site then feeds will spread to all subscribers if there are any change on the page which can again act as a mode to attract the visitors to land to the site for the new updates.

Maintaining a Discussion Forum - In social media optimization service, a business can derive profound benefit from maintaining a discussion forum. These forums are valid channels whereby a business house can spread their message and information to the targeted customer base. These forums also help the business houses to receive suggestions and feedback from the audience, at large.

It can be concluded that Social media marketing undoubtedly join the components that are required to script the success story of a business, especially, the small scale business houses. With the help of proper strategies and marketing policies, business can easily  get a wonderful online presence

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